40
al bundy costume
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Review moat
Great265avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.47–$52.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 52K searches