49
airy dresses for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+168.3%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Price range
Great$8.20–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,593.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 628K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand