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airbnb locks
Worth a lookShows a sweet-spot price point ($17.27 avg), but a small market ($75K/yr) keeps it on the watch list.
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.53–$215.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,200.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 65K searches