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african head wraps for black women
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Price range
Okay$4.09–$20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,913.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 192K searches
Growth
Bad-51.6%90-day search growth — must beat 0% to launch