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adult gifts
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Review moat
Bad8,428avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 144K searches
Growth
Bad-50.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.05–$10.26cheapest to priciest tracked listing — scored on the share inside $15–$100