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adidas golf shirt
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$38.36avg listing price — sweet spot $15–$100
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Review moat
Good1,097.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.65–$157.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 989K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns