41
adidas golf pants
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$41.55avg listing price — sweet spot $15–$100
Price range
Great$9.93–$79.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,343.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 281K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns