57
acdc
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Review moat
Great315.85avg incumbent reviews — the moat a new listing must climb
Growth
Great+75.3%90-day search growth — must beat 0% to launch
Price range
Great$11.02–$31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 552K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale