20
a lot going on at the moment shirt kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great145.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Okay$11.30–$17.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$4K$4K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand