40
a little bit dramatic shirt
Skip itHigh returns (14.3%) — this niche doesn't clear our bar today.
Review moat
Incredible90.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.74–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 71K searches
Returns
Bad14.3%return rate — above 5% kills the launch gate