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9th birthday shirt girl
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Great243.37avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Price range
Okay$9.93–$18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 88K searches
Signals High Returns