30
90s earrings
Skip itPrices mostly outside the sweet spot ($6.02–$14.02) — this niche doesn't clear our bar today.
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,856.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 290K searches
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad$6.02–$14.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns