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8th birthday shirts for boys
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great349.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$7.55–$29.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 96K searches