51
80s sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.32–$34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,896.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 94K searches