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80s earrings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,320.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 699K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.11avg listing price — sweet spot $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.86–$8.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns