50
70s wigs for women
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but high returns (12.7%) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.89avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.13–$43.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good859.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 260K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Returns
Bad12.7%return rate — above 5% kills the launch gate