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70s wigs for men
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but high returns (9.6%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good544.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.64–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 56K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Returns
Bad9.6%return rate — above 5% kills the launch gate