38
6 year old birthday shirt
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Review moat
Good587.07avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.05–$29.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 206K searches
Signals High Returns