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5t rain jacket boys
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Price range
Great$7.92–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$458K$458K/yr · 1.8M searches
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,678.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Returns