50
5t pajamas
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a small market ($69K/yr) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$7.88–$37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,039.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 163K searches
Signals No Dominant Brand