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55

5t boys shirts

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 51Growth 32Conversion 19Competition 97Returns 87Price range 79Avg price 86Brand share 63Review moat 25Quality gap 16

Competition

Incredible13%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.29

avg listing price — sweet spot $15–$100

Price range

Great$7.41–$44.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good$288K

$288K/yr · 976K searches

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Review moat

Bad4,284.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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