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4x hoodie
Skip itSoft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$25.93avg listing price — sweet spot $15–$100
Price range
Great$9.85–$56.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,276.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 129K searches
Growth
Bad-66.5%90-day search growth — must beat 0% to launch