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4th birthday shirt boy
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Review moat
Good503.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$9.83–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 146K searches