52
4t outfits
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a small market ($23K/yr) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$8.30–$36.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,907.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 145K searches
Signals No Dominant Brand