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36

4t jeans boys

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Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 3Conversion 31Competition 85Returns 26Price range 87Avg price 90Brand share 26Review moat 20Quality gap 23

Avg price

Great$20.91

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$59.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,469.92

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 122K searches

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

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