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3 hole ski mask
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,355.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.06–$20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Market size
Bad$38K$38K/yr · 120K searches
Growth
Bad-51.6%90-day search growth — must beat 0% to launch