45
3-6 month sleepers
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.35avg listing price — sweet spot $15–$100
Price range
Great$9.78–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$163K$163K/yr · 619K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,043.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch