46
3-6 month boy sleepers
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Price range
Great$9.89–$42.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,874.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 118K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch