40
3-6 month boy pants
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Good$9.57–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,413.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 94K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch