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55

3/4 sleeve cardigan for women

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 35Growth 53Conversion 6Competition 98Returns 7Price range 75Avg price 85Brand share 96Review moat 40Quality gap 60

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$34.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,456.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$171K

$171K/yr · 1.9M searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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