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2t girl shirts
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$19.81avg listing price — sweet spot $15–$100
Price range
Great$8.49–$45.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay3,006.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 168K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand