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24 month onesies boy
Skip itA deep review moat (26,995 avg reviews) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$19.75avg listing price — sweet spot $15–$100
Price range
Great$9.05–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Okay$185K$185K/yr · 320K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad26,994.5avg incumbent reviews — the moat a new listing must climb