38
24 month boy pants
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$20.26avg listing price — sweet spot $15–$100
Price range
Great$7.55–$59.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,354.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 60K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch