22
2022 christmas ornament
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$71.49avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$38.54–$154.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,421.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 16K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price