38
2.5 tog sleep sack
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.08avg listing price — sweet spot $15–$100
Price range
Incredible$16.89–$64.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,711.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 544K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.5%90-day search growth — must beat 0% to launch
Signals High Returns