43
18 month onesies boy
Skip itA deep review moat (24,899 avg reviews) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.55–$32.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 142K searches
Review moat
Bad24,898.72avg incumbent reviews — the moat a new listing must climb