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18 month boy pajamas
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but soft demand (-19.8% this quarter) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$9.87–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$549K$549K/yr · 1.7M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,792.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch