40
1692 they missed one sweatshirt
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Review moat
Great264.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.58–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 79K searches
Signals High Returns