40
1692 they missed one shirt
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Great263.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.58–$22.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 45K searches
Signals High Returns