40
12 month boy pants
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.85–$59.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.88avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,567.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 77K searches