55
100% cotton socks
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-5.3% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Price range
Good$6.65–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 521K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,492.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch