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10 year old toys
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$4.2M$4.2M/yr · 13.1M searches
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Great$9.28–$34.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,772.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-18.5%90-day search growth — must beat 0% to launch