45
1.0 tog sleep sack
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Great$14.48–$75.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$235K$235K/yr · 475K searches
Review moat
Okay2,234.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality