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z fold 6 screen protector
Skip itSoft demand (-4.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$6.17–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,737.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 135K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch