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Worth a lookShows searches that convert (12.0% search→purchase), but a deep review moat (12,273 avg reviews) keeps it on the watch list.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Price range
Good$8.10–$24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$308K$308K/yr · 156K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,273.23avg incumbent reviews — the moat a new listing must climb