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thermal phone case

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 66Conversion 44Competition 47Returns 23Price range 80Avg price 94Brand share 8Review moat 60Quality gap 86

Avg price

Great$22.57

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$6.87–$51.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,100.62

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad$84K

$84K/yr · 106K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms