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A small market ($90K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 27Conversion 34Competition 67Returns 44Price range 77Avg price 75Brand share 53Review moat 39Quality gap 53

Price range

Great$8.86–$36.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.05

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,580.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Market size

Bad$90K

$90K/yr · 222K searches

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