28
surecall
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good723.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$334.08avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$65K$65K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad15.4%return rate — above 5% kills the launch gate
Price range
Bad$136.46–$571.75cheapest to priciest tracked listing — scored on the share inside $15–$100