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sticky phone mount
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.81–$25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 264K searches
Review moat
Okay3,301.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.8%90-day search growth — must beat 0% to launch