Skip to content
26

smartish iphone 16

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 24Conversion 37Competition 24Returns 17Price range 90Avg price 92Brand share 0Review moat 16Quality gap 28

Avg price

Great$21.96

avg listing price — sweet spot $15–$100

Price range

Great$14.18–$27.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Review moat

Bad21,095.54

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$16K

$16K/yr · 25K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms